Creating Your Campaign

The first thing we do is understand your goals – do you want to drive website traffic, phone calls, store visits? Next, we identify your audience. Bing and Google ads allow you to be extremely granular, using parameters such as location, device, age and gender to hone in on the most relevant people.

Most important though, is the keyword research phase, where our PPC management experts find the right search terms and phrases for your product or service. These determine when your ads will show, so finding the right keywords is vital!

Managing Your PPC Campaign

Your dedicated PPC Account Manager will take personal responsibility for your campaign. Each of our team has been trained personally by Google, so they really know their stuff. Here’s how they get the most from your Adwords budget:

• Write compelling ad copy to maximise your click-through rates
• Create bespoke, targeted landing pages to boost conversions on your site
• Analyse the performance constantly, making small tweaks to maximise results
• Monitor bids, to ensure you pay as little as possible per click
• Optimise your campaign by focusing budget on the ads that convert the most and cost the least