The Future is Now: Why Answer Engine Optimisation (AEO) is the New SEO
For years, businesses have meticulously crafted content, chasing keywords and backlinks in the ever-evolving landscape of Search Engine Optimisation (SEO). The goal? To rank high on search engine results pages (SERPs) and capture the attention of users actively seeking information. But the ground beneath our digital feet is shifting. A new paradigm is emerging, one…