Why Your Domain Name Matters More Than You Think A recent study discovered that companies who changed their domain name saw an average of 5 million dollars rise in profits over their previous year. Something as small as a name can have a major impact on your earnings, popularity, and public image so it’s worth…
It’s a well-known fact that you can’t get a website online without a domain name. But did you know that domains can be so much more than a mere address or waymark, directing people to your website? Domain names can also be a powerful tool when it comes to protecting your brand online. Invest in…
You probably don’t think of logos as anything more than a company’s symbol, but they actually play an important role in helping your company stand out from the crowd. The Importance of Branding and Logos Your brand is what sets your business apart from your competitors. It’s what makes you recognizable and memorable to your…
The internet is the place that can make you or break you. You need to be inventive when you have a small business and potentially no advertisement budget. Also, as a consumer, looking for a service, many people naturally Google Search what they need and then look at the site top listings. If the site is slow…
A key element of running an online business is making it as easy as possible for your customers to contact you. The most convenient way to do this is often email. But, putting your email address on your website leaves you open to predation from spambots and hackers. At best, this can result in an…
Collaboration is when two different people, groups or companies join forces to make the best use of their respective skills and produce something that neither could achieve on their own. In 1986, Aerosmith and Run DMC collaborated, rather improbably, on the song ‘Walk This Way’, it was a top ten hit around the world and…
Translation tools are an essential piece of kit in a global marketplace. If we want to trade with people from other countries, it is only polite to talk to them in their own language. Have you ever wondered why, in ‘Star Trek’, the crew of the Enterprise are boldly going where no-one has gone before…